
3-You half-ass your cover. Truth is…most people don’t even read the books they buy (I am not talking to you, bibliophile soulmates, devourers of the written word). The first reason why you grab a book is the cover, then you read the blurb and might decide to buy


5-You think that your book will sell itself. You have to spend hours per day researching, marketing, and networking. If your reaction is “my job is writing” then hire someone to do the marketing for you
GBA