-You are intrigued by the product
-You need the product
-You trust the brand (it’s been around long enough, you heard about it, you are confident enough it’s not a scam)
Unless you are writing non-fiction, you can rule out the need part. The only way you need a book (just like an Apple product) is that you crave it so bad you feel you’ll die without it. That is done once you establish your brand (for example with a good book series).
Your book might change somebody’s life, but they will not know that beforehand. So you have to work on the other two points.
-Your product has to be intriguing (beautiful cover, great concept)
-You have to build your brand. How?
Building your brand. What is your brand?
Mine is Gaia B Amman. If you google it you find my books, interviews about me, reviews of my books, my blog, my Tumblr, my Twitter, my Instagram (it goes on for pages, but here’s just the first few entries)
Second impression: if you click any of the above you find quality pictures, quality writing, and quality advice (yes, some typos too, nobody’s perfect) ;)
The problem is that most people will not google you. You have to give this same impression just by being there, time after time, doing your thing.
Be smart; show, don’t tell! Isn’t that what you do in your books? Amuse your audience, terrify them, intrigue them. Whatever it is that you do in your books give your audience a taste. If they like it, they’ll come for more.
3-Be patient! How many times do you have to see a product before clicking it? Psychologists say on average fifteen times. GAH. So be your wonderful self and let people discover you!
PS Liked this post? Subscribe for monthly updates!
Who am I to give you advice?
I support minorities and tolerance, I hate hypocrisy, and I am interested in people, love and happiness. I am author of the Italian Saga (#TIS), an irreverent series speaking about everything that matters and people don’t talk about (for some reason).